{"id":2050,"date":"2018-11-06T09:20:22","date_gmt":"2018-11-06T09:20:22","guid":{"rendered":"http:\/\/localhost\/wordpress\/?p=2050"},"modified":"2020-01-28T11:03:10","modified_gmt":"2020-01-28T10:03:10","slug":"el-ayuntamiento-acoge-la-jornada-de-capacitacion-y-sensibilizacion-tic","status":"publish","type":"post","link":"https:\/\/mercadomunicipal.motril.es\/?p=2050","title":{"rendered":"El Ayuntamiento acoge la Jornada de Capacitaci\u00f3n y Sensibilizaci\u00f3n TIC"},"content":{"rendered":"

Ayer  el equipo de profesionales de Digitaliza tu Mercado<\/a> se desplaz\u00f3 hasta el Ayuntamiento de Motril<\/a> para impartir una Jornada de Capacitaci\u00f3n y Sensibilizaci\u00f3n TIC<\/strong>. El objetivo es dar a conocer a nuestros comerciantes el proceso de transformaci\u00f3n digital <\/strong>que se ha llevado a cabo en el Mercado Municipal de Motril<\/a>.<\/p>\n

\"\"<\/p>\n

Este proyecto se ha centrado en la creaci\u00f3n de una nueva imagen corporativa del Mercado<\/strong>, una p\u00e1gina web y un perfil en las redes sociales m\u00e1s \u00fatiles<\/strong> para que los comerciantes obtengan m\u00e1s beneficios.<\/p>\n

En la primera parte se explicaron unas nociones b\u00e1sicas de digitalizaci\u00f3n<\/strong> junto con un una descripci\u00f3n de t\u00e9rminos digitales. Tras esto se detallaron estrategias y acciones espec\u00edficas<\/strong> para atraer a los clientes a trav\u00e9s de internet. Finalmente se expusieron las principales redes sociales<\/strong> y por que deben ser utilizadas para conseguir los objetivos planteados.<\/p>\n

Durante la segunda parte se explic\u00f3 el funcionamiento de la p\u00e1gina web y las redes sociales <\/strong>que han sido creadas para el proyecto. A trav\u00e9s de ellas se dar\u00e1n a conocer las actividades del Mercado, la promoci\u00f3n de productos y sus beneficios y como consumir estos productos mediante diferentes recetas. Igualmente conoceremos curiosidades del Mercado y del municipio de Motril y alrededores.<\/p>\n

Finalmente, la jornada acab\u00f3 con la explicaci\u00f3n del plan de marketing<\/strong>. \u00c9ste es el elemento clave a la hora de saber crear una estrategia efectiva y una buena dinamizaci\u00f3n de las redes sociales.<\/p>\n

La finalidad de esta jornada es que los vendedores sean conscientes del motivo de este proyecto: La transformaci\u00f3n digital para fomentar el aumento de clientes. <\/strong><\/p>\n

\"\"<\/p>\n

\u00a1No te pierdas nuestras actualizaciones en redes sociales si quieres estar al d\u00eda de lo que pasa en el Mercado y alrededores!<\/h2>\n

Twitter: @MercadoMotril<\/a><\/p>\n

Instagram: @mercadomunicipalmotril<\/a><\/p>\n

Facebook: @mercadomunicipaldemotril<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ayer  el equipo de profesionales de Digitaliza tu Mercado se desplaz\u00f3 hasta el Ayuntamiento de Motril para impartir una Jornada de Capacitaci\u00f3n y Sensibilizaci\u00f3n TIC. El objetivo es dar a conocer a nuestros comerciantes el proceso de transformaci\u00f3n digital que se ha llevado a cabo en el Mercado Municipal de Motril. Este proyecto se ha centrado en la creaci\u00f3n de una nueva imagen corporativa…<\/p>\n","protected":false},"author":39,"featured_media":2053,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,1],"tags":[],"class_list":["post-2050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado","category-noticias","content-box content-box-wrapper"],"yoast_head":"\nEl Ayuntamiento acoge la Jornada de Capacitaci\u00f3n y Sensibilizaci\u00f3n TIC<\/title>\n<meta name=\"description\" content=\"Ayer\u00a0 el equipo de profesionales de\u00a0Digitaliza tu Mercado\u00a0se desplaz\u00f3 hasta el\u00a0Ayuntamiento de Motril\u00a0para impartir una\u00a0Jornada de Capacitaci\u00f3n y Sensibi...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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